If you’re a person who is truly concerned about marketers invading your privacy but still have public social media accounts, I fear you’re a person of interest in the grand scheme of targeting. Most people, especially millennials have begun showcasing their lives through the internet and social media making targeting such people on account of their personal and consumer behavior much easier. As someone who works in this industry, I must admit to understanding that huge media and marketing agencies have advanced technologies to track consumers and utilize the best targeting practices. Personally, I find this fascinating yet exceptionally creepy at the same time. But, typical people who are often concerned with this don’t realize they’re often enabling these practices. So the next time someone expresses privacy concerns on the Internet, ask them about how much information they willingly make public online. Often, you’ll find people are surprised that they naturally have such concern about their privacy but enable invasive marketing practices by publicizing personal information.